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The Fricke Group is one of the largest private groups of companies in the agricultural technology industry in Germany. Their involvement in the European market of agricultural replacement parts, development and establishment of their own utility vehicle division and the strong market position of Fricke agricultural machinery with the premium products CLAAS and Fendt are characteristic of the pioneering development of the Fricke Group.
FIVE STRONG AREAS OF EXPERTISE
| FRICKE AGRICULTURAL MACHINERY | |
| Product line: | A broad market portfolio of new and used machines |
| Service: | Sales, consulting, training, workshop, customer service … |
| Customers: | Farmers, contractors |
| Market: | Northern and north-eastern Germany |
| Bases: | 4 x northern Germany, 5 x eastern Germany, 1 x Poland |
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FRICKE UTILITY VEHICLES |
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| Product line: | DAF utility vehicles, FIAT transport vehicles, new and used |
| Service: | Sales, leasing, workshop, customer service, labelling service, 24-hour emergency service … |
| Bases: | Heeslingen, Bremerhaven and Delmenhorst |
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GRANIT PARTS |
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| Product line: | Agricultural machinery replacement parts, accessories and components |
| Customers: | Agricultural machinery specialist dealers |
| Service: | Catalogue in 7 languages, webshop, marketing support, sales and consulting throughout Europe |
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SAPHIR AGRICULTURAL MACHINERY |
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| Product line: | Development, production and sale of agricultural machinery |
| Customers: | Agricultural machinery specialist dealers |
| Characteristics: | Pioneering product supply policy, robust and reliable technology, Just in Time Service |
| Portfolio: | Grassland machinery, rotary mowers, harrows, pasture rollers, livestock trailers, equipment for soil and cultivation, … . |
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GARTENLAND – THE EXPERT IN GARTEN TECHNOLOGY |
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| Product line: | Franchise system with a strong margin |
| Customers: | Motorists and agricultural machinery dealers |
| Characteristics: | Complete year-round range of products for garden and local technology |
| Advantages: | Just in Time Service, workshop service, VKF Service for franchisees, brochure service ... |
