Data protection declaration - Fricke agricultural machinery -

Data protection declaration

1. The name and contact details of the controller and the company data protection officer

This data protection information applies to data processing by Fricke Landmaschinen GmbH and its subsidiaries (hereinafter also referred to as “Wilhelm Fricke”)

Zum Kreuzkamp 7, D-27404 Heeslingen

Phone: +49-4281-712-0, Fax: +49-4281-712-49

E-Mail: info@fricke.de

Internet: www.fricke24.de

Managing Directors: Hans-Peter Fricke, Heinz Gartelmann, Joachim Schlesselmann

Local Court Tostedt HRB 203717

VAT Identification Number: DE 287 258 680

The company data protection officer of Wilhelm Fricke can be contacted at the above address, in the name of the data protection officer, or by e-mail at datenschutz@fricke.de

2. Collection and storage of personal data as well as type and purpose of their use

a) When visiting the website
When you visit our website, the browser on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f DSGVO. Our legitimate interest follows from the purposes listed above for data collection. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person, and
we also use cookies and analysis services when you visit our website. You will find more detailed explanations under sections 4 and 5 of this data protection declaration.

b) When registering for our newsletter
If you have expressly consented according to Art. 6 para. 1 sentence 1 a DSGVO, we will use your e-mail address to send you our newsletter on a regular basis. You can
unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you are welcome to send your unsubscription request at any time to datenschutz@fricke.de by e-mail.

c) When using our contact form
If you have any questions, we offer you the opportunity to contact us using the form provided on the website. A valid e-mail address is required so that we know who sent the request and can respond to it. The
data processing for the purpose of contacting us is carried out according to Art. 6 Para. 1 S. 1 lit. a DSGVO on the basis of your voluntarily given consent.

3. Information disclosure

Your personal data will not be passed on to third parties for purposes other than those listed below:

4. Cookies

We use cookies on our site. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware, and the
cookie contains information that results in connection with the specifically used end device.
On the one hand, the use of cookies serves to make the use of our offer more pleasant for you.

For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These will be deleted automatically after leaving our site.

In addition, we also use temporary cookies that are stored on your end device for a specified period of time to optimize user-friendliness. If you visit our site again in order to make use of our services, it is automatically recognized that you have already been with us and which entries and settings you have made in order not to have to enter them again.
These cookies enable us to automatically recognize when you return to our site that you have already been with us. These cookies are automatically deleted after a defined period of time.

The data processed by cookies is required for the above-mentioned purposes in order to protect our legitimate interests and those of third parties pursuant to Art. 6 Par. 1 S. 1 lit. f DSGVO.
However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, the complete deactivation of cookies can lead to the fact that you cannot use all functions of our website.

5. Analysis tools

a) Tracking tools
The tracking measures listed below and used by us are carried out on the basis of Art. 6 para. 1 sentence 1 f DSGVO. With the tracking measures used, we want to ensure that our website is designed to meet requirements and is continually optimised. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimising our offer.
The respective data processing purposes and data categories can be found in the corresponding tracking tools.

i) Google Analytics
For the purpose of demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter”Google”). In this context, pseudonymised user profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of this website such as

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on the website activities and to provide further services associated with the use of the website and the Internet for the purposes of market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. Under no circumstances will your IP address be merged with other data from Google.
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website; you may also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and processing this data by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. For more information on data protection in connection with Google Analytics, please refer to Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=en).

ii) Google Adwords Conversion Tracking
We also use Google Conversion Tracking to statistically record and evaluate the use of our website for the purpose of optimising it for you. Google Adwords will set a cookie (see paragraph 4) on your computer if you have accessed our website via a Google ad.

These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page.

Each Adwords customer receives a different cookie. Cookies cannot therefore be traced via the websites of Adwords customers. The information collected using the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users.

If you do not wish to participate in the tracking process, you can also reject the setting of a cookie required for this – for example using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the”www.googleadservices.com” domain. Google’s privacy policy for conversion tracking can be found here (https://services.google.com/sitestats/de.html).

6. Social media plug-ins

We use social plug-ins of the social networks Facebook on our website on the basis of art. 6 par. 1 p. 1 lit. f DSGVO in order to make Wilhelm Fricke more known about this. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the DSGVO. Responsibility for data protection-compliant operation must be guaranteed by the respective provider.

a) Facebook
Our website uses social media plugins from Facebook to personalize their use. For this we use the “LIKE” or “PART”-button.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Facebook’s servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.

By integrating the plugins, Facebook receives the information that your browser has called up the corresponding page of our website, even if you do not have a Facebook account or are not currently logged on to Facebook. This information (including your IP address) is transferred directly from your browser to a Facebook server in the USA and stored there.
If you interact with the plugins, for example by pressing the “LIKE” or “PART” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.

Facebook may use this information for the purposes of advertising, market research and demand-oriented design of Facebook pages. To this end, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook.I
f you do not want Facebook to associate the data collected via our website with your Facebook account, you must log out of Facebook prior to visiting our website, and please refer to Facebook’s Privacy Policy (https://www.facebook.com/about/privacy/) for the purpose and scope of the data collection and further processing and use of the data by Facebook and your rights and setting options for protecting your privacy.

b) Youtube
We use YouTube (part of Google) to embed videos. Like most of these websites, YouTube uses cookies to collect information about visitors to its website. YouTube uses them, among other things, to collect video statistics, to prevent fraud and to improve user-friendliness. This also results in a connection to the Google DoubleClick network, which
could trigger further data processing when you start the video. We have no influence on that. For more information about privacy at YouTube, please see their privacy policy at:http://www.youtube.com/t/privacy_at_youtube

7. Rights concerned

You have the right:

8. Right of objection

If your personal data are processed on the basis of legitimate interests pursuant to Art. 6 para. 1 sentence 1 letter f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, provided that there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which will be implemented by us without stating a particular situation;
if you wish to make use of your right of revocation or objection, simply send an e-mail to datenschutz@fricke.de.

9. Data integrity

We use the most common SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. Usually this is a 256 bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. Whether a single page of our website is transmitted in encrypted form is indicated by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.

10. Up-to-dateness and amendment of this data protection declaration

This data protection declaration is currently valid and has the status May 2018. due to the further development of our website and offers above or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can call up and print out the current data protection declaration at any time on the website under https://www.fricke24.de/datenschutz/

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