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Ochrona danych

1. name and contact details of the controller and the company data protection officer

This data protection information applies to data processing by the

Fricke Group GmbH & Co. KG and its subsidiaries. (hereinafter also referred to as "Fricke Group")
Zum Kreuzkamp 7, D-27404 Heeslingen, Germany
Phone: +49-4281-712-0, Fax: +49-4281-712-49
E-mail: info@fricke.de
Internet: www.fricke.de

The company data protection officer of Fricke Group can be reached at the above address, in the name of the data protection officer, or by e-mail at datenschutz@fricke.de.

2. collection and storage of personal data and the nature and purpose of their use

a) When visiting the website

When you access this website, the browser used on your terminal device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automated deletion:

The aforementioned data will be processed by us for the following purposes:

The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest follows from the purposes for data collection listed above. In no case do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations of this in sections 4 and 5 of this data protection declaration.

b) When registering for our newsletter

If you have expressly consented in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO, we will use your e-mail address to send you our newsletter on a regular basis. For the receipt of the newsletter, the specification of an e-mail address is sufficient.

Unsubscribing is possible at any time, for example via a link at the end of each newsletter. Alternatively, you are welcome to send your unsubscribe request at any time by e-mail to datenschutz@fricke.de. In the event of a newsletter unsubscription, your data processed for this purpose will be deleted immediately. Only the documentation of your consent once given (opt-in and opt-out time) will be stored for a period of up to three years for the purpose of legal defense.

c) When using our contact form

For questions of any kind, we offer you the opportunity to contact us via a form provided on the website. In doing so, it is necessary to provide a valid e-mail address so that we know from whom the inquiry originates and so that we can answer it. Further information can be provided voluntarily.

Data processing for the purpose of contacting us is based on your voluntarily given consent according to Art. 6 para. 1 p. 1 lit. a DSGVO.

The personal data collected by us for the use of the contact form will be automatically deleted after completion of your request.

d) Sweepstakes

If you register for competitions organized by Fricke Group, we will use the data you provided during the respective registration for the purpose of implementing the participation agreement, in particular for prize notification and, if applicable, advertising for our offers. Detailed information can be found in the respective conditions of participation for the respective sweepstakes. The legal basis for this data processing is Article 6(1)(a) DSGVO, Article 6(1)(b) DSGVO and Article 6(1)(f) DSGVO.

e) When using the barcode scanner in the app.

Using the camera function of your smartphone, our app can recognize text on images of nameplates, device parts, stickers, packages and packaging. This enables you to identify products, device parts and machines accurately and in a time-saving manner. For this purpose, text recognition software ("OCR") is used on your smartphone together with a simultaneous camera recording, the data is converted accordingly and then transferred to our store in the search via server call.

- When you download our app, the required information is transferred to the corresponding app store, i.e. in particular username, email address and customer number of your account, time of download, and the individual device identification number. We have no influence on this data collection and are not responsible for it. We process the data only insofar as it is necessary for downloading the mobile app to your smartphone. When using the app, we collect the personal data described below to enable the convenient use of the functions and because they are technically necessary for us to offer you the functions of our app and to ensure stability and security:

- When using our app, the same data is collected as when using our website, listed under point 2a of this privacy policy, to which we refer.

3. disclosure of data

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

4. cookies

We use cookies on our site. These are small files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone or similar) when you visit our site. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware.

In the cookie, information is stored that arises in each case in connection with the specific end device used. However, this does not mean that we gain direct knowledge of your identity.

The use of cookies serves on the one hand to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made, so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already been to our site when you visit it again. These cookies are automatically deleted after a defined period of time. 

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.

5. analysis tools

a) General information about analysis tools 

The tracking measures listed below and used by us are carried out exclusively on the basis of Art. 6 para. 1 p. 1 lit. a DSGVO. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

In the course of using the analysis tools, it is possible that personal data (such as your IP address) will be passed on or disclosed to third-party companies. These may also be located outside the European Economic Area (EEA), i.e. in third countries. Such processing will only take place with your consent, Art. 6 (1) lit a DS-GVO). We will inform you about the respective details of the transfer in the following at the relevant points.

Some third countries are certified by the European Commission as having a level of data protection comparable to the EEA standard through so-called adequacy decisions (a list of these countries and a copy of the adequacy decisions can be obtained here: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/adequacy-decisions_en). However, in other third countries to which personal data may be transferred, there may not be a consistently high level of data protection due to a lack of legal provisions. According to the European Court of Justice, an adequate level of protection for data transfers to the USA can currently only be established under extremely strict conditions. Where we transfer data to third countries, we ensure that data protection is adequately guaranteed. This is possible via binding company regulations, standard contractual clauses of the European Commission for the protection of personal data pursuant to Art. 46 Para. 1, 2 lit. c DS-GVO (the 2021 standard contractual clauses are available at https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32021D0915&locale-en), certificates or recognized codes of conduct. Please contact our data protection officer if you would like more information on this.

b) Google Analytics

For the purpose of demand-oriented design and ongoing optimization of our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized usage profiles are created and cookies (see under section 4) are used. The information generated by the cookie about your use of this website such as:

In order to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you, we also use Google Conversion Tracking. In this process, Google Adwords sets a cookie (see section 4) on your computer if you have accessed our website via a Google ad.

These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Adwords customer receives a different cookie. Cookies can therefore not be tracked across Adwords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. The Adwords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this - for example, via a browser setting that generally disables the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the "www.googleadservices.com" domain. Google's privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).

c) Use of the remarketing or "similar target groups" function of Google Inc.

We use the remarketing or "similar target groupsfunction of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website. This function serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas. Your data may also be transmitted to the USA.

The processing is based on Art. 6 (1) lit. a. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there. You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/.

d) econda

For the purpose of demand-oriented design as well as optimization of this website, anonymized data is additionally collected and stored by solutions and technologies of econda GmbH and user profiles are created from this data using pseudonyms. Cookies may be used for this purpose, which enable the recognition of an Internet browser. However, usage profiles are not merged with data about the bearer of the pseudonym without the express consent of the visitor. In particular, IP addresses are made unrecognizable immediately after receipt, making it impossible to assign usage profiles to IP addresses. Visitors to this website can object to this data collection and storage at any time for the future here. The objection only applies to the device and the web browser on which it was set, please repeat the process on all devices if necessary.

If you delete the opt-out cookie, the subsequent requests will be stored by us again by default; you can object here.

e) Use of SalesViewer® technology

This website may collect and store data for marketing, market research and optimization purposes using SalesViewer® technology from SalesViewer® GmbH.

For this purpose, a javascript-based code is used to collect company-related data and the corresponding usage. The data collected using this technology is encrypted using a non-reversible one-way function (known as hashing). The data is immediately pseudonymized and not used to personally identify the visitor to this website.

The data stored as part of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. In doing so, an opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again.

f) Unbounce

To manage our marketing campaigns and improve our services, we use, with your consent, the tool unbounce of unbounce Marketing Solutions Inc, 400-401 West Georgia Street Vancouver, BC Canada V6B 5A1. These pages are hosted by unbounce and our users' browsers communicate directly with unbounce so that your IP address is transmitted and cookies are set. In addition to the IP address, unbounce may collect the date and time visitors land on the pages, browser signatures, operating system, and device type. For more information about what types of data unbounce collects and how it is used, click here: https://www.unbounce.com/privacy You can prevent cookies from being stored by adjusting your browser software settings accordingly.


6. social media plug-ins

We use social plug-ins of the social networks Facebook on our website on the basis of Art. 6 para. 1 p. 1 lit. f DSGVO in order to make Wilhelm Fricke better known via this. The underlying promotional purpose is to be regarded as a legitimate interest within the meaning of the DSGVO. The responsibility for the data protection compliant operation is to be ensured by their respective providers.

a) Facebook

Social media plugins from Facebook are used on our website to make their use more personal. For this purpose, we use the "LIKE" or "SHARE" button or the so-called Facebook pixel. This is an offer from Facebook.

When you call up a page of our website that contains such a plugin or pixel, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which then integrates it into the website.

By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. As a rule, a cookie is set for this purpose, with which interest data is collected using pseudonyms. Based on this information, interest-related advertisements about our offers are displayed on the websites of our partners. No directly personal data is stored and no usage profiles are merged with personal data about you.

If you are logged in to Facebook, Facebook can directly assign your visit to our website to your Facebook account. If you interact with the plugins, for example by clicking the "LIKE" or "SHARE" button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your Facebook friends.

Facebook may use this information for the purposes of advertising, market research and demand-oriented design of the Facebook pages (also called "retargeting"). For this purpose, Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting our website.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook's privacy policy (https://www.facebook.com/about/privacy/).

b) Youtube

We use the provider YouTube (belongs to Google) to embed videos. Like most of these websites, YouTube also uses cookies to collect information about visitors to their website. YouTube uses these, among other things, to collect video statistics, to prevent fraud and to improve the user experience. Also, this leads to a connection with the Google DoubleClick network.

We use the "extended data protection mode" option provided by YouTube. When you visit a page that has an embedded video, a connection is established to the YouTube servers and the content is displayed on the website by notifying your browser. According to the information provided by YouTube, in "extended data protection mode" your data - in particular the information about which of our Internet pages you have visited, as well as device-specific information including the IP address - is only transmitted to the YouTube server in the USA when you watch the video. By activating this plugin and clicking on the video, you consent to this transmission.

To Google's privacy policy: https://support.google.com/youtube/answer/2801895?hl=de. Opt-Out: https://adssettings.google.com/authenticated.

7. storage period

Your data will only be processed for as long as is necessary to achieve the above-mentioned processing purposes; the legal bases specified in the context of the processing purposes apply accordingly. Regarding the use and storage duration of cookies, please refer to our Cookie Policy, accessible via the "Privacy Settings" item at the bottom (footer) of our website.

Third parties engaged by us will store your data on their systems for as long as is necessary in connection with the provision of services for us in accordance with the respective order.

8. data subject rights

You have the right:

9. right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) p. 1 lit. f DSGVO, you have the right to object to the processing of your personal data pursuant to Art. 21 DSGVO, provided that there are grounds for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation.

If you wish to exercise your right of revocation or objection, simply send an e-mail to datenschutz@fricke.de .

10. data security

Within the website visit, we use the widespread SSL procedure (Secure Socket Layer) in connection with the highest encryption level supported by your browser. As a rule, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

11. up-to-dateness and modification of this privacy policy

This data protection declaration is currently valid and has the status January 2023. Due to the further development of our website and offers on it or due to changed legal or official requirements, it may become necessary to change this data protection declaration. The current data protection declaration can be viewed at any time on this website at https://www.fricke24.de/en/data-privacy/ and can be printed out by you.